Comments on: The Brand Called You – An Imperative or a Danger? http://www.getthere-fromhere.com/blog/career/the-brand-called-you-an-imperative-or-a-danger/ Get There From Here Wed, 11 Jan 2012 13:11:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jennifer http://www.getthere-fromhere.com/blog/career/the-brand-called-you-an-imperative-or-a-danger/#comment-375 Jennifer Tue, 15 Jun 2010 17:23:27 +0000 http://getthere-fromhere.com/blog/?p=1059#comment-375 Nicole - I appreciate so many things that you shared here, especially that "personal branding makes it all seem so formal and superficial." I agree, and I also resonate with your understanding of yourself as more than your line of work and how nice it is to keep that private. I'm not sure if I was surrounded by corporate heads or not, to be honest. The most compelling argument for a personal brand came from an easy-going, thoughtful attendee. In general, I think we tend to not think critically enough and so those who were pushing the imperative of personal branding were, to some degree at least, espousing what has become the philosophy du jour. I can only hope it passes! Nicole – I appreciate so many things that you shared here, especially that “personal branding makes it all seem so formal and superficial.” I agree, and I also resonate with your understanding of yourself as more than your line of work and how nice it is to keep that private.

I’m not sure if I was surrounded by corporate heads or not, to be honest. The most compelling argument for a personal brand came from an easy-going, thoughtful attendee. In general, I think we tend to not think critically enough and so those who were pushing the imperative of personal branding were, to some degree at least, espousing what has become the philosophy du jour. I can only hope it passes!

]]> By: Nicole http://www.getthere-fromhere.com/blog/career/the-brand-called-you-an-imperative-or-a-danger/#comment-374 Nicole Fri, 11 Jun 2010 13:35:46 +0000 http://getthere-fromhere.com/blog/?p=1059#comment-374 I think at your forum last night, yours being the minority opinion isn't really a surprise. I'm going to guess you were surrounded by corporate heads and professionals who may value work and career and "getting ahead" above other aspects of life. In this case, it's fairly obvious why they'd prefer personal branding - it's a way for them to differentiate themselves (just like a product) and hopefully get ahead. For me personally, yes, it makes me uncomfortable and no, it's most definitely not my priority. In this case, I feel that my work ethic and my achievements in the working world would prove to future employers that I'm a great employee. But being an employee isn't entirely "me". I think personal branding would have to incorporate my entire life (meaning all my abilities, interests, etc.) all of which doesn't necessarily appeal to my line of work, and none of which I want to divulge to the world. Personal branding makes it all seem so formal and superficial. I think at your forum last night, yours being the minority opinion isn’t really a surprise. I’m going to guess you were surrounded by corporate heads and professionals who may value work and career and “getting ahead” above other aspects of life. In this case, it’s fairly obvious why they’d prefer personal branding – it’s a way for them to differentiate themselves (just like a product) and hopefully get ahead. For me personally, yes, it makes me uncomfortable and no, it’s most definitely not my priority. In this case, I feel that my work ethic and my achievements in the working world would prove to future employers that I’m a great employee. But being an employee isn’t entirely “me”. I think personal branding would have to incorporate my entire life (meaning all my abilities, interests, etc.) all of which doesn’t necessarily appeal to my line of work, and none of which I want to divulge to the world. Personal branding makes it all seem so formal and superficial.

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